Leading tech blog Mashable says that yahoo reached the margin on in their second quarter. No one thought thought Marissa Mayer can do this change, recently yahoo starts to take over the most of the top running companies like thumblr. Yahoo reported earnings of $0.35 share on revenue of $1.07 billion after ad commissions, a revenue decline of 7% over last year. Analysts were expecting earnings of $0.30 a share on revenue of $1.08 billion. As expected, Yahoo reported a 11% decline in display advertising revenue compared to the same period last year. Yahoo sold about the same number of ads, but its price per ad fell 12%. Total display revenue amounted to $423 million. Search revenue increased 5% to $418 million. Paid clicks were up 21%, but its price-per-click declined 8%.
Now Yahoo starts to do better now so up coming day we can see some good competition (Yahoo vs Google) in the tech market. In particular, Mayer highlighted the fact that Yahoo now has 340 million active mobile users and has grown its mobile team by a factor of six in the past 12 months, going from “dozens” to “hundreds,” thanks in part to Yahoo’s acquisition of 16 companies.
Now Google, Facebook Going to some more hard to move the game fwd. For now Yahoo doing better but Google running first in the race, we want to wait and see for some time yahoo can do better than Google or fb going to take over these to companies.